Analysis Of Kilbournes Advertisements
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How to Analyze Advertisements
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This is why gender issues in advertisements, are such a big problem and just perpetuate the gender gap found between male and female. Kilbourne also goes on to…. Women at Brink Introduction What are the impacts of advertising of women in the western society? Women in the western society are negatively affected by the advertising because it influences eating disorder, violence against women, and the role in the society. Women who are affected by advertising get eating disorder. Advertising can affect women to become the victims of violence.
This leads to feelings of self-consciousness and the urge to look exactly like the girl on the TV, which is not healthy as it is a near unreachable goal Allan, Not only do these representations of feminism create unrealistic goals for real women, but they also objectify women. Certainly, the portrayal of extremely thin models in the media cause women to develop eating disorders. A survey asking people if they ever had anorexia was conducted by researchers from…. These ads paint a false picture of what reality really is for women. If we continue to promote the addiction to unhealthy weight loss and beauty products it will lead to even more severe consequences for our…. Pornography is obviously degrading women because being a sex material is not the will of a woman as a person.
This shows that pornography can caused women to look on herself as unlovable and unworthy. Pornography dehumanizes women, as they are presented as sexual commodities that are constantly humiliated, physically hurt, get raped, become objects for sexual servility and all the part of their bodies are exposed. For girls that have body image issues and are insecure, stepping into an establishment of judgemental peers is traumatizing. Feeling attacked and uncomfortable, grades may falter and communication may be lost. Even if no one is noticing them, they will feel as if they are being broadcasted for the entire nation to watch. Young girls will not want to go out for a sport and wear the revealing uniforms. Instead, girls will spend money and time trying to look the part, and dress for success because this is what media has taught them is important.
Girls are unstoppable, but not all girls are aware of that. But Always, a well-known feminine hygiene company, has begun to make commercials directed towards young women that shows them they can do anything. A second piece of evidence that Miss Representation points out is that women in the media are being misrepresented and shown as less threatening and hypersexualized. This is a misrepresentation because in reality, women are challenging their male counterparts in every field — politics, business, etc. Because of this misrepresentation, this undermines women and all the work they have made to overcome the struggles of sexism.
Because of this undermining, this sentiment of…. As Evan Urquhart demonstrates, it is just as problematic to associate femininity with only negative traits as it is to associate masculinity with only negative traits. Over the past few decades, classical Hollywood cinema has been criticized for the way women are portrayed through the screen. The majority gaze throughout mainstream cinema is quite masculine. One of the easiest ways to prove this is by examining how men and women direct their gazes through film.
One of the primary ways that this is conveyed, is through shot size. Overweight is seen as physically unattractive and it is negative. So women have unattractive face will have lower self-esteem. They feel satisfaction when others appreciated and said they are pretty or they looked slim or they have good body image. Top models or every idol at TV programmes are look pretty and have long legs and slim. The red nail polish and naked breasts can be related to sex. In this ad the women is used as an object of attractiveness. The face of the lady not being visible, the only visible thing being her body parts, also suggest sex.
I find this ad sexist because the use of women in this ad is only to attract the men customers. The female figure used in the ad I not a sexual object, she is a human being just as the customers of the firm. In this ad, the woman clearly has power over the male when wearing this perfume; she is the alpha. Women often feel in relationships they are not as good as the opposite sex and their insecurities make them feel less powerful and taken advantage of. The way this ad is laid out and has the woman positioned, the way she gleams at the camera giving the image power, enhances her beauty and overall influencing young women.
This ad uses their logo, bottle, and company in an effective way of targeting young women in relationships by giving off a feeling of power and having a positive demeanor. Lust, passion and guilt are shown between the models in this. Yet today in our society the propagation of these ideal body types through various media outlets contradicts everything said earlier. If beauty is judged by what's inside then why are there such high, unrealistic standards set for women?
And why do major media companies alter the images to hide any flaw a person has? However, it is fundamental to understand how all such front covers are heavily edited to extenuate certain parts to give the model her flawless and perfect. Western culture today glorify the idea of thin women and refer to such women as beautiful and perfect. Such body image ideals are the reason for the development of poor body images that young girls have between the ages of Boys as young as 14 years old are being found to use anabolic steroids in an attempt to gain muscles. It is usually assumed that negative body image issues are present in girls and women only, but this is not the case. Men and boys suffer from negative body image issues too, but they are less likely to admit to being affected than girls and women are because it is socially unacceptable for men care about what they look like.
A poor body image can cause eating disorders such as anorexia where the women or girl will prevent herself from gaining weight by severely reducing her intake of food, vomiting after every meal or substitute food intake by eating cotton wool. Beautiful, skinny size 6 celebrities such as Keira Knightley are a prime example of this. The article headings are vitally important too. Beauty and sex tips seem to be the popular sellers. Liz Jones, the former editor of the Marie Claire said 'Nowadays, when the average time spent choosing a magazine and lifting it off the shelf is about three seconds, the covers make or break a magazine. You need lots of cover lines [— the phrases like 'Great sex today! When we open a fashion magazine, walk on the street or watch televisions, we can always see the images of slim models or advertising about building a slender body.
The thin-ideal is popular in the social media of most countries and mass media touches every one with its strong and invisible influence. In mass media, including the elements such as advertising, images and articles in televisions and magazines, the thin-ideal seems to be an ordinary thing. However, the distorted thin-ideal images from the social media exaggerate the importance of thinness and have a negative effect on women, causing them to have reduced self-esteem and have weight lose actions which may lead to health problems.